So you’re looking to grow your dental practice; but where do you start? Whether you’re looking for more patients, more treatments, more referrals or simply just to improve your reputation; your website is a great place to start.
According to the Health and Social Care Information Centre (www.hscic.gov.uk) NHS Dental Statistics for England found in 2014/15, the number of female dentists recorded was 11,285, a 3.1% increase on the previous year and 44.2% increase since 2006/07. What stands out is the data for women dentists in the under-35s (57.1%) and 35-44s (51.1%). The trend to more women taking up the profession has happened.
YouTube is transforming the way we search for information – look to the youngsters, they don’t Google stuff, they YouTube it. YouTube is now the second biggest search engine next to Google (YouTube is owned by Google) and makes searching more visual and engaging. They say 1 minute of video is equivalent to 1.8 million words – that’s a lot of information in a short time.
Google Ad Words (the top 3 Google results you see with the green letters ‘Ad’ next to them) is an expensive way for you to promote your dental practice – and it certainly doesn’t guarantee you get to the top of Google. Recently we have worked with practices whose goal was to: raise the profile of their practice increase traffic to their website not spend too much money