Dental Practice Videos
By 2021 Cisco predicts that video will account for 82% of all global web traffic!
Video is fast becoming the web’s most popular, and most powerful medium of all. It is a highly efficient way of conveying a lot of information in a fast, user-friendly way. In fact, it is said that 1 minute of video is equal to 1.8 million written words and by 2021 Cisco predicts that video will account for 82% of all global web traffic!
For dental practices, video is the ideal way to get your message across and instantly differentiates you from other practices. A patient speaking to your audience in their own words, describing how happy they are with their experience and treatment at your practice, is the most powerful and effective way of sharing what you can offer.
Video can also help your website to be seen by the very people you want to talk to. When it comes to search engine rankings (where your website appears in Google’s list), video is by far your most powerful asset. Google and other search engines are looking for websites that offer value to its readers and a good user-experience. If visitors to your site are watching a 90 second video, they are staying on your site longer, which tells Google you are offering real value, with content that visitors find interesting and engaging.
For dental companies, video can be a very effective tool in conveying the key messages of your brand and capturing the experiences of your customers. Video can not only be used on your website, but across a wide range of marketing - in social media posts, email marketing, online advertising and even at exhibitions and events where you need to get your key messages across quickly and in a powerful and impactful way.
Real patients with real stories. These are a great way to reassure dental patients who may be considering having a treatment at your practice.
Marie Deans, Dental Implant Patient, Bite Dentistry
Calum Fowler, Orthodontic Patient, Thistle Dental
Mr & Mrs Scaife, Dental Implant Patients, Thistle Dental
Leah Robertson, Orthodontic Patient, Thistle Dental
Heather, Dental Implant Patient, Clifton Dental Clinic
Dylan Durant, Orthodontic Patient, Thistle Dental
David Elliot, Dental Implant Patient, Bite Dentistry
Jessica Charlesworth, Orthodontic Patient, Thistle Dental
Fiona Masson, Dental Implant Patient, Thistle Dental
Robbie Sheperdson, Dental Implant Patient, Bite Dentistry
Grenville Irvine Fortescue, Dental Implant Patient, Thistle Dental
Amy Sneddon, Orthodontic Patient, Thistle Dental
Hazel, Dental Implant Patient, Guildhall Dental Practice
Margaret, Dental Implant Patient, Clifton Dental Clinic
Referring Dentist Testimonials
If you are looking to grow your referral practice, a great way to answer questions and reassure new dentists thinking of referring to your practice, is to create a dentist area on your website and include testimonial videos. Engaging, persuasive and informative, they will be a real asset to your marketing.
Dr Kevin Saunders and Dr Scott Benton, Referring Dentists
Dr Jo Hassan, Referring Dentist
Making patients feel happy and comfortable when putting their dental care in your hands is so important. Placing video testimonials of key members of your team on your website can really help to reassure patients. It allows them to get a real sense of who the people are that will be taking care of them and their individual areas of expertise. This will not only inform but also reassure them; so that when they visit your practice they are met with familiar, friendly faces that they trust will offer them the very best care.