By 2020 Cisco predicts that video will account for 80% of all global web traffic!
Video is fast becoming the web’s most popular, and most powerful medium of all. It is a highly efficient way of conveying a lot of information in a fast, user-friendly way. In fact, it is said that 1 minute of video is equal to 1.8 million written words and by 2020 Cisco predicts that video will account for 80% of all global web traffic!
For dental practices, video is the ideal way to get your message across and instantly differentiates you from other practices. A patient speaking to your audience in their own words, describing how happy they are with their experience and treatment at your practice, is the most powerful and effective way of sharing what you can offer.
Video can also help your website to be seen by the very people you want to talk to. When it comes to search engine rankings (where your website appears in Google’s list), video is by far your most powerful asset. Google and other search engines are looking for websites that offer value to its readers and a good user-experience. If visitors to your site are watching a 90 second video, they are staying on your site longer, which tells Google you are offering real value, with content that visitors find interesting and engaging.