Steve Mallinson, MD, Coltene Whaledent
Digital Dental Communications supported Coltene when launching Componeer into the UK market. They formulated a sensible and attractive launch campaign to the dental profession.
The campaign highlighted the benefit to both the dental practice and the patient. The initial launch was extremely successful and this led to over 50 workshops throughout the UK. So it allowed Coltene to meet the dentist face to face and deliver a professional workshop and lecture to over 1000 dentists.